Epson to Demonstrate Leading Photo Technology at West Coast Art & Frame 2025

One of the First Industry Showings of the New SureColor P20570 and SureColor P9170 for Outstanding Frame-Ready Prints

LOS ALAMITOS, Calif. – Jan. 16, 2025 – Epson today announced it will be showcasing its leading fine art printing solutions at West Coast Art & Frame, the largest event in the art and picture framing industry. Taking place on Jan. 25-26 in Las Vegas, Epson will be displaying its latest printers, medias and workflow software used for creating exhibition quality prints. At the Epson booth (#2209) attendees can see product demonstrations and talk with product experts about the advancements in digital imaging, as well as the solutions and workflows available to create visually stunning, frame worthy prints.

“The framing industry has a timely opportunity with the latest developments in AI workflow software to go beyond simply framing. By offering solutions where previously unprintable files due to low resolution can be turned into high quality prints, it not only enhances the customer experience but increases revenue opportunities,” said Dan (Dano) Steinhardt, marketing manager, Professional Imaging, Epson America Inc. “From standard prints to canvas wraps and metal photo panels, Epson’s professional printing solutions are designed to consistently deliver high-quality output on a variety of specialty media, empowering framers to attract those new customers and build loyalty in today’s fast-paced, competitive market.”

At West Coast Art & Frame, Epson booth attendees will get first-hand experience with aqueous, solvent and dye-sublimation wide-format solutions, specialty media, print software, and workflow applications available to framers looking to bring high-quality printing in-house. This will be one of the first showings of the acclaimed 64-inch SureColor® P20570 fine art printer with the widest color gamut in its class,1 as well as the new 64-inch SureColor S9170 solvent printer for production canvas applications.

A market leader across multiple mediums of fine art digital printing solutions, Epson’s products on display at West Coast Art & Frame will include:

For more information about Epson’s professional imaging solutions, visit www.proimaging.epson.com.

About Epson

Epson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson’s goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.

Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of more than JPY 1 trillion. global.epson.com/

Epson America, Inc., based in Los Alamitos, Calif., is Epson’s regional headquarters for the U.S., Canada, and Latin America. To learn more about Epson, please visit: epson.com. You may also connect with Epson America on Facebook (facebook.com/Epson), X (x.com/EpsonAmerica), YouTube (youtube.com/epsonamerica), and Instagram (instagram.com/EpsonAmerica).

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1 Versus comparable professional large-format (24", 44" and 64") photographic and fine art printers as of March 1, 2024. Based on total gamut volume measured on comparable media.  

2 Currently in testing. Specifications subject to change without notice. 99% coverage of PANTONE PLUS FORMULA GUIDE solid-coated palette, available on the SureColor S9170. PANTONE coverage will vary depending on printer model and may vary when printed under other conditions. 

3 All features of this system require an active Internet connection and the use of a supported browser.

EPSON, Epson Cloud Solution PORT, Epson Media Installer, SureColor and SureLab are registered trademarks of Seiko Epson Corporation. All other product and brand names are trademarks and/or registered trademarks of their respective companies. Epson disclaims any and all rights in these marks. Copyright 2025 Epson America, Inc.