Epson US
“We wanted to create a buzz. We wanted people to say, ‘I want to
check this out.’”
That’s Dan Dolby, general manager of UNLV Sports Properties,
talking about the multimedia pregame show the men’s basketball
program premiered on January 31.
The buzz was enormous. “Fan engagement surveys have been
extremely positive,” he says. “Our news coverage, social media
and word-of-mouth really took off. It’s been a high point for our
fans, our staff and our team this year.”
