When Jack Robson ruptured a disk in his back in 2014, it was around the same time Oregon was starting its medical marijuana program, so he turned to cannabis as an alternative to the harsh drugs with side effects his doctors were prescribing. He was pleasantly surprised to find the cannabis helped with his back more than the medication, and this began a new journey for Robson that would open business opportunities for him and his family in Bend, Ore. and eventually Sacramento, Calif.
When Robson started High Desert Pure, he needed a solution for printing in-house, given the required regulations and elements needed for cannabis label printing. While visiting cannabis tradeshows on the west coast, Robson met Guy Mikel from Color Label Solutions, a value-added reseller specializing in print-on-demand color label systems.
High Desert Pure started with the ColorWorks C7500G on-demand color label printer in Oregon, and after opening offices in Sacramento to help serve the growing California market, invested in the newest ColorWorks CW-C6000A.