LOS ALAMITOS, Calif. – Sept. 8, 2022 – Epson today announced it has reached a settlement with ACROJOY for its recent lawsuit highlighting deceptive advertising practices. Under the terms of the settlement, ACROJOY agreed to correct quoted projector lumens from the previously misstated 9,500 lumens to 250 lumens across various online retail venues, reflecting more accurate brightness claims to benefit consumers. The initial complaint was made as part of Epson’s efforts to ensure the implementation of internationally recognized and accepted brightness standards are used by brands to help consumers make informed purchasing decisions.
“When a consumer purchases a product expecting 9,500 lumens and the actual industry standard measurement results in 250 lumens, that’s a big disappointment for the user and hurts the entire industry,” said Mike Isgrig, vice president, consumer sales and marketing, Epson America. “Our goal is to ensure consumers have access to accurate information when making purchasing decisions, and ACROJOY’s actions to state the correct lumens claims according to industry measurement standards is a step in the right direction.”
Epson cautions shoppers to be wary of misleading metrics listed as ”Lux,” “LED lumens” or “Lamp Brightness” that fail to follow internationally recognized procedures and methodology and therefore materially impact consumer’s ability to compare performance of projectors. Measurement for projectors is defined by internationally recognized standards groups, including the International Organization for Standardization (ISO) and the International Committee for Display Metrology (ICDM). The ICDM publishes the Information Display Measurement Standards (IDMS) where the methodology for measuring projector color brightness and white brightness separately are fully defined. The ISO standard that defines projector measurement methodology is ISO21118:2020. When these standards are followed, there is zero ambiguity regarding how projectors are to be properly measured and compared.
Epson is a global technology leader dedicated to co-creating sustainability and enriching communities by leveraging its efficient, compact, and precision technologies and digital technologies to connect people, things, and information. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson’s goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.
Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of around JPY 1 trillion. global.epson.com/
Epson America, Inc., based in Los Alamitos, Calif., is Epson’s regional headquarters for the U.S., Canada, and Latin America. To learn more about Epson, please visit: epson.com. You may also connect with Epson America on Facebook (facebook.com/Epson), Twitter (twitter.com/EpsonAmerica), YouTube (youtube.com/epsonamerica), and Instagram (instagram.com/EpsonAmerica).
# # #
EPSON is a registered trademark and EPSON Exceed Your Vision is a registered logomark of Seiko Epson Corporation. All other product and brand names are trademarks and/or registered trademarks of their respective companies. Epson disclaims any and all rights in these marks. Copyright 2022 Epson America, Inc.