Epson to Present at White Label World Expo – the Online Retail Sourcing Show

Label and Package Printing Expert Mark Middendorf to Discuss the Future of High-Definition On-Demand Color Labeling

LOS ALAMITOS, Calif. – April 20, 2023 – Epson today announced label and package printing expert, Mark Middendorf, product manager for Epson’s line of ColorWorks® on-demand color label printers, will be presenting at the upcoming White Label World Expo. Held May 3-4 in the South Hall at the Las Vegas Convention Center, the White Label World Expo brings together industry experts, suppliers and buyers from the retail, e-commerce and selling/supplying industries.

“The future of high-definition on-demand color labeling is here now, and I’m excited to share insight on how businesses of any size can amplify their brand by easily and affordably printing their own eye-catching color labels,” said Middendorf. “This session will cover how businesses can be empowered to avoid the lead times, minimum order quantities and high per-label costs associated with short run pre-printed color labels. It will also cover the tools needed to create and print labels in-house.”

Epson ProFocus partners will be showcasing Epson ColorWorks printers on the show floor, demonstrating the benefits of eye-catching labels and helping booth visitors understand how on-demand color labeling can help to save time and labor in operations. General Data/Color Label Solutions will have live demos of the ColorWorks C4000, C6000A, C6500A, and C6000P integrated with its PAC5 label applicator solution at booth #7129. Loda Enterprises, Inc. will showcase the ColorWorks C4000 and C6500A integrated with the Eclipse MINI+ die-cut finisher at booth #4173.

The White Label World Expo in Las Vegas is designed for global leaders, entrepreneurs, online sellers, retailers, and distributors to come together with business, e-commerce and startup owners. The event will offer multiple summits, specialized co-located events and networking and investment opportunities with the goal of helping businesses learn from industry experts and grow their potential.

Middendorf’s session, “Affordably Elevate Your Brand – Print Your Own Color Labels” will be held in Keynote Theater 3 on Wednesday from 1:15-1:45 p.m. For more information, visit

About ColorWorks On-Demand Label Printers

The Epson ColorWorks on-demand desktop color label printers are simple and affordable solutions for producing durable, high-quality color product labels, color coupons and even shipping labels with cross-promotional color ads. For more information, visit

About Epson

Epson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson’s goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.

Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of more than JPY 1 trillion.


Epson America, Inc., based in Los Alamitos, Calif., is Epson’s regional headquarters for the U.S., Canada, and Latin America. To learn more about Epson, please visit: You may also connect with Epson America on Facebook (, Twitter (, YouTube (, and Instagram (

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