LONG BEACH, Calif. – June 4, 2015 – Epson is the most recognized multimedia projector brand in the industry, according to the recent TFCinfo Projector Brand Customer Perception and Preference Study 2015 that analyzes all aspects of projector brand strength, from business to entertainment. Experienced projector users and purchasers named Epson as the top brand associated with excellent image quality, ease of use and customer service support.
“Based on this most recent report, Epson projectors are viewed as both a value and a high quality investment, making Epson one of the most recognized, most used and most desired projector brands overall,” said Tanya Lippke, director survey market research-editor, TFCinfo.
The 14th annual projector brand benchmarking study measures projector brand strength through awareness, image and intent among experienced projector users and purchasers across the five most important market segments in the AV industry – large corporations, small and medium businesses, small office and home users, education, and government. Following are additional findings from the study:
- Epson is viewed as a quality brand that is reliable, delivers excellent image quality, ease of use, value, and is backed by excellent service
- Image quality is the most important brand affinity attribute and Epson was the most correlated projector brand to image quality; in addition color brightness is the most important component of image quality
- Epson is the most widely used brand in the education market and nearly half of all respondents surveyed state they would always consider Epson for purchase
- Epson is the most considered brand for purchase overall, with 40 percent of respondents saying they would always consider Epson
“This TFCinfo study provides valuable insight into the projector industry and shows that our efforts to deliver high quality images, reliability, ease of use, affordability, and excellent customer service are recognized and appreciated,” said Richard Miller, director, Projector Product Management, Epson America. “Epson projectors are purposefully built with features for specific applications and use cases. We will continue to improve our offerings and provide the superior projectors that our customers have come to expect.”
For more information on Epson projectors, visit epson.com/projectors.
Epson is a global technology leader dedicated to driving innovations and exceeding customer expectations in printing, visual communications, quality of life, and manufacturing. Epson’s lineup ranges from inkjet printers, printing systems and 3LCD projectors to industrial robots, smart glasses and sensing systems and is based on original compact, energy-saving, and high-precision technologies.
Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises nearly 70,000 employees in 94 companies around the world, and is proud of its contributions to the communities in which it operates and its ongoing efforts to reduce environmental burdens.
Epson America, Inc. based in Long Beach, Calif. is Epson’s regional headquarters for the U.S., Canada, and Latin America. To learn more about Epson, please visit: www.epson.com.
You may also connect with Epson America on Facebook (http://www.facebook.com/Epson), Twitter (http://twitter.com/EpsonAmerica) and YouTube (http://www.youtube.com/EpsonAmerica).
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Note: EPSON is a registered trademarks and EPSON Exceed Your Vision is a registered logomark of Seiko Epson Corporation. All other product and brand names are trademarks and/or registered trademarks of their respective companies. Epson disclaims any and all rights in these marks.