Black Friday and Cyber Monday Sales Combined with Historically High IRS Write-offs Make End of 2008 Ideal Time for Small Businesses to Invest in New Digital Technology

 
LONG BEACH, Calif., Nov. 24, 2008 – Successful small business owners are constantly balancing the need to invest in new productivity-enhancing technology with the impact on their bottom lines.  But between now and the end of the year, with the help of two unrelated economic factors – increased IRS Section 179 deductions and the growing importance of “Black Friday” and “Cyber Monday” – the decision to purchase that new high-speed color printer, multimedia projector, high-speed document scanner or virtually any other tech product, may just be a little easier.
 
A change in the 2008 Federal Tax Code has resulted in historically high allowable write-offs of tangible property; property that generally includes that much needed printer, scanner or digital projector. Black Friday and Cyber Monday, the Friday and Monday immediately following Thanksgiving (this year November 28 and December 1), signal the kick-off by consumer electronic and office product retailers of their most aggressive marketing programs of the year.  The combination of these two factors may result in small businesses being able to purchase new digital products at the very best prices of the year.
 
“Every small business owner I work with is looking to make every dollar invested payoff,” said Barry Drake, president, Drake Business Services, Inc., a San Jose, Calif.-based accounting firm.  “Taking advantage of this year’s IRS Section 179 write-offs is generally a smart move, however, it’s only smart if its being used to purchase products that will help grow the company or help it operate more efficiently.”  
 
Epson America, a leading provider of digital image capture and image output products, understands the unique demands of small business and has designed products to deliver the optimum combination of image quality, performance and ease-of-use features that  meet a wide range of mission-critical needs:
  • Blazingly Fast Wi-Fi Printing, Faxing and Copying – The WorkForce 600 ($199.99*) 5-in-1 solution delivers exceptional document printing, copying, scanning, and faxing via a built-in Wi-Fi or wired network connection. The WorkForce 600 prints twice as fast as competitors in black laser quality .  It also offers a 2.5” tilt LCD screen and a built-in 30-page automatic document feeder (ADF) to quickly copy and scan, as well as fax black and color documents. 
  • High-Quality Multimedia Presenting – The Epson EX70 ($799*) multimedia projector delivers widescreen WXGA resolution with a 16:10 aspect ratio, instant USB Plug n’ Play video and HDMI all-digital connectivity for high-definition quality video and digital audio from just one cable. The Epson EX70 also offers photo slideshow functionality via a USB thumb drive or an SD memory card,  a 7W speaker, and 2,000 lumens  of both color light output and white light output to produce image, video and text that always look their very best
  • Production-Level Document Scanning – The Epson WorkForce Pro GT-S80 ($899*) sheetfed scanner provides small offices an affordable and convenient solution for a range of document scanning needs. The Epson GT-S80 offers two-sided duplex scanning (up to 80 images per minute), automatic paper size detection, ReadyScan™ LED technology for fast scans with no warm-up time, and versatile job customization features for increasing office productivity cost-effectively. 
For more information about the full range of small business solutions from Epson, please visit www.epson.com/smallbusiness.
 
About Epson America Inc.
Epson offers an extensive array of award-winning image capture and image output products for the consumer, business, photography, and graphic arts markets. The company is also a leading supplier of value-added point-of-sale (POS) printers and transaction terminals for the retail market. Founded in 1975, Epson America Inc. is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global manufacturer and supplier of high-quality technology products that meet customer demands for increased functionality, compactness, systems integration and energy efficiency. Epson America Inc. is headquartered in Long Beach, Calif.  More information about Epson and its products is available by calling 1-800-GO-EPSON (1-800-463-7766) or visiting the Epson Web site at www.epson.com.
 
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Epson is a registered trademark and ReadyScan is a trademark of Seiko Epson Corporation. WorkForce is a trademark of Epson America Inc. All other product and brand names are trademarks and/or registered trademarks of their respective companies.
 
*Prices are estimated street prices
1Black text printing two times faster compared to multi-function ink jet printers priced at $199 or less, available as of April 2008.
2Light output varies depending upon modes (color and white light output)