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A Color Solution for Thick Horticulture Labels and Tags

WestHort modified the ColorWorks CW-C6500A for printing with thick label media for the horticulture industry

Meeting labeling demands in the horticulture space can be tough. The labels incorporate images, sharp text, barcodes, and compelling color graphics that must weather the extreme conditions of bright sun, dirt and water. Equally as challenging is finding a label printer that can handle the thick media required for producing durable labels and tags. Thick plant stakes and heavy wraparound tags often prove too challenging for most color printers.

WestHort, a division of Stafford Press, one of the West Coast’s top manufacturers for niche tags and labels, specializes in cost- effective, comprehensive solutions tailored to the unique printing and product identification needs of the horticulture retail and wholesale industry. In retail or wholesale environments alike, garden labels need to be extremely durable and remain legible during the entire lifecycle from growth to sale and in between. Pot stakes, signs and wrap around tags are a few of the most popular labels that must be resilient enough to withstand sun fading, and water and dirt exposure.

The launch of the ColorWorks CW-C6500A became a catalyst for the creation of a state-of-the-art, thick color label printing solution because it uses highly durable pigment-based inks and can produce crisp, color labels and images up to 1200 dpi resolution.

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