LONG BEACH, Calif., Oct. 29, 2007 -- Our personalities define who we are, what we do, and ultimately, how we express ourselves. Recognizing how personality relates to printing requirements, Epson America Inc. today unveiled the first personality-driven approach to educating consumers in an entertaining way on how to best align their individual creativity and printing needs with the right product.
Called "Epsonality," the new marketing approach is designed to help customers cut through the confusion of model names and specifications to determine the printer that best meets their needs by inviting them to discover their Epsonality. Epsonality refers to the unique creativity in each person and matches the company's innovative printer attributes with various personality types and printing behaviors. At the core of the program is an interactive Web site, http://www.epsonality.com/, where customers ranging from business professionals to creative consumers can get information about the printing requirements that each product best addresses.
For consumers who want additional help determining the right product for them, the Epsonality site features a fun and easy interactive quiz to help them establish their printing personas. After identifying a customer's Epsonality, the site gives them the option to buy that printer, purchase it as a gift for someone or put it on a wish list for others to consider giving them.
"Our products target a wide variety of customers ranging from the techno-savvy to the inventive type, but all of our customers have a need to express their creativity," said Jeffrey Marks, director of Marketing and Communications, Epson. "We are inviting all of these customers to take a more active experiential role with not only the Epson brand, but also our individual products. Rather than simply looking at features, we want our customers to see their printer a little differently and understand how certain products best meet their needs."
The Epsonality brand messaging will be communicated through an integrated campaign that includes television, print, outdoor, and online components in playful exchanges that reveal a consumer's "Epsonality." More information is available at http://www.epsonality.com/.
Called "Epsonality," the new marketing approach is designed to help customers cut through the confusion of model names and specifications to determine the printer that best meets their needs by inviting them to discover their Epsonality. Epsonality refers to the unique creativity in each person and matches the company's innovative printer attributes with various personality types and printing behaviors. At the core of the program is an interactive Web site, http://www.epsonality.com/, where customers ranging from business professionals to creative consumers can get information about the printing requirements that each product best addresses.
For consumers who want additional help determining the right product for them, the Epsonality site features a fun and easy interactive quiz to help them establish their printing personas. After identifying a customer's Epsonality, the site gives them the option to buy that printer, purchase it as a gift for someone or put it on a wish list for others to consider giving them.
"Our products target a wide variety of customers ranging from the techno-savvy to the inventive type, but all of our customers have a need to express their creativity," said Jeffrey Marks, director of Marketing and Communications, Epson. "We are inviting all of these customers to take a more active experiential role with not only the Epson brand, but also our individual products. Rather than simply looking at features, we want our customers to see their printer a little differently and understand how certain products best meet their needs."
The Epsonality brand messaging will be communicated through an integrated campaign that includes television, print, outdoor, and online components in playful exchanges that reveal a consumer's "Epsonality." More information is available at http://www.epsonality.com/.
About Epson America Inc.
Epson offers an extensive array of award-winning image capture and image output products for the consumer, business, photography, and graphic arts markets. The company is also a leading supplier of value-added point-of-sale (POS) printers and transactions terminals for the retail market. Founded in 1975, Epson America Inc. is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global manufacturer and supplier of high-quality technology products that meet customer demands for increased functionality, compactness, systems integration and energy efficiency. Epson America, Inc. is headquartered in Long Beach, Calif.
SOURCE: Epson America Inc.
Web site: http://www.epson.com/
http://www.epsonality.com/
SOURCE: Epson America Inc.
Web site: http://www.epson.com/
http://www.epsonality.com/