Prizes Include Hands-On Photo Trip to Shoot Alongside Top Professional Photographers and Epson 13-Inch Color Photo Printers


LONG BEACH, Calif. – Nov. 12, 2008 – Epson, the overwhelming brand of choice among professional photographers, and The Hachette Photo/Electronics Group today announced their joint promotion  available through the Hachette Photo media outlets Popular Photography, American PHOTO and, of the “Upgrade Your Prints” sweepstakes with the chance to win a Domestic Destination Trek through’s Mentor Series, or an Epson Stylus Photo R1900 or an Epson Stylus Photo R2880 color printer. Consumers can enter the sweepstakes by visiting the Virtual Photo Lab, and learn about how the Epson R1900 and Epson R2880 photo printers can be powerful tools in any photographer’s arsenal.

 By visiting, consumers can view Virtual Photo Lab videos, hosted by well-known commercial photographer Jack Reznicki. In the videos, Reznicki provides a detailed look at the versatile features and high-end technology behind the Epson R1900 and R2880 color printers. The Virtual Photo Lab also offers a “product features” option where visitors can roll over product “hot spots” and get more detailed information about each listed feature.

 From the Virtual Photo Lab page, consumers can enter the “Upgrade Your Prints” sweepstakes for the chance to win an Epson R1900, Epson R2880 color printer or a Domestic Destination Trek of their choice from Pop Photo’s Mentor Series. The Pop Photo Mentor Series workshops offer a unique opportunity for hands-on photo treks to dramatic destinations, such as Death Valley, Chicago and Nashville, to shoot alongside top professional photographers and learn how to get the most out of photo equipment. During the once-in-a-lifetime trek, the winner will have the opportunity to capture unbelievable photos that can be enjoyed for generations when printed on an Epson 13-inch color printer, such as the Epson R1900 or Epson R2880.

The Epson R1900 and Epson R2880 are designed for professional photographers and graphic designers who seek the highest-quality glossy, photographic and exhibition-quality black-and-white and color prints. The Epson R1900 is the printer in its class for delivering stunning vibrant colorful prints that shine. Unique to the Epson R1900 is the Epson UltraChrome Hi-Gloss 2 pigment inkset. This revolutionary inkset offers eight reformulated ink colors. The magenta and yellow inks produce richer blues with more intense greens; the orange ink provides greater vibrancy, accurate color reproduction and natural skin tones. In addition, UltraChrome Hi-Gloss 2 inks include an improved gloss optimizer for superior glossy prints. 

In a recent review of the Epson R1900 by Michael McNamara on, McNamara highlighted the printer’s new ink set, noting that UltraChrome Hi-Gloss 2 pigment inks set a new record for color accuracy and expansive color gamut in the Pop Photo Lab, and created amazing skin tones making the Epson R1900 the ideal portrait printer.

The Epson R2880 is the ideal 13-inch printer for professional photographers, delivering exhibition quality prints. The Epson R2880 uses the Epson UltraChrome K3 with Vivid Magenta ink technology, delivering a wider color gamut with dramatically improved reds, blues and purples. Three levels of black – Photo or Matte Black, Light Black and Light-Light Black – offer photographers unsurpassed gray balance and stunning tonal range in black-and-white output. The Epson R2880 supports a full range of professional and fine art media for gallery-quality prints. Users can print on glossy, matte and luster papers, as well as thick fine art media, canvas and watercolor paper. 

In his October review of the Epson R2880,’s Philip Ryan said, “If you crave big, long panoramic prints, you'll like the R2880’s roll feed option, which lets you use 8.3- or 13-inch roll media for your sweepingly wide or toweringly tall stitch-jobs. If you like to print on thick media, the R2880 includes a front-loading, straight paper path that accepts papers up to 1.3mm thick.”
For more information on the Virtual Photo Lab and “Upgrade Your Prints” sweepstakes, visit
About the Hachette Photo Group

The Hachette Photo/Electronics Group is the largest photo and electronics media group in its category and consists of Popular Photography, American PHOTO,,, as well as Buyer’s Guides, On Campus editions and Mentor Series Workshops.  Published by Hachette Filipacchi Media, U.S., the group reaches an audience of more than five million.
About Epson America Inc.
Epson offers an extensive array of award-winning image capture and image output products for the consumer, business, photography, and graphic arts markets. The company is also a leading supplier of value-added point-of-sale (POS) printers and transaction terminals for the retail market. Founded in 1975, Epson America Inc. is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global manufacturer and supplier of high-quality technology products that meet customer demands for increased functionality, compactness, systems integration and energy efficiency. Epson America Inc. is headquartered in Long Beach, Calif. 

Note: Specifications subject to change. Epson Stylus, Epson UltraChrome Hi-Gloss and EpsonUltraChrome K3 are registered trademarks of Seiko Epson Corporation. All other product brand names are trademarks and/or registered trademarks of their respective companies. Epson disclaims any and all rights in these trademarks.