LOS ALAMITOS, Calif. – April 21, 2021 – Epson America, Inc. today announced it has updated its SurePress® digital label press demo facility to better support virtual demos and live custom one-on-one discussions with prospective customers. The updated demo facility and meeting format allows interested label and packaging converters to meet with press operators and product managers to better understand the SurePress digital label press offerings.

“We understand it is still a difficult time for in-person demos and wanted to create a space that would best accommodate virtual demos and give converters the information they need to make the best decisions for their business,” said Mike Pruitt, product manager, Epson America, Inc. “These demo sessions are catered to provide exactly what converters need – whether that’s a 15-minute discussion to answer questions or a more detailed technical interview to delve into the features and benefits of SurePress. This is a tailored experience to give converters what they need during the purchasing decision process.”

The updated demo facility includes high-definition cameras and audio equipment to support a seamless virtual demo experience. The new state-of-the-art equipment allows for the presenter, digital label presses and details on the machine to be shown with advanced detail. Converters can send files to Epson to print in real-time during the demo, and product experts are able to discuss topics that are most important to individual businesses – from varnish and speed to maintenance and small text printing.

About Epson SurePress Digital Label Presses

Epson’s SurePress digital label presses offer advanced workflow automation solutions leveraging the Wasatch RIP solution, delivering a fully customizable solution designed to streamline orders, minimize production errors, help increase productivity, and run print production effectively. The SurePress digital label presses are high-quality label printers that can be tailored to meet various needs and budgets, and provide media flexibility for pressure sensitive, shrink and in-mold label, and flexible packaging.

  • The SurePress L-6534VW digital UV press is designed for label converters investing in a digital label press or looking to expand production facilities. The reliable and easy-to-use press enables high-speed printing ideal for producing labels and packaging with outstanding durability.
  • The SurePress L-4533AW seven-color digital label press with White ink delivers high-speed printing, precise quality and remarkable color gamut required for brand-quality prime labels and packaging. Featuring versatile substrate support, the low-cost, turnkey solution prints on off-the-shelf materials, including uncoated, gloss and semi-gloss papers, film, and vinyl.

To schedule a virtual demo of Epson’s label and packaging printing solutions at the Demo Center, visit www.epson.com/surepress or contact:

About Epson
Epson is a global technology leader dedicated to co-creating sustainability and enriching communities by leveraging its efficient, compact, and precision technologies and digital technologies to connect people, things, and information. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson's goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.

Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of around JPY 1 trillion. global.epson.com/

Epson America, Inc., based in Los Alamitos, Calif., is Epson’s regional headquarters for the U.S., Canada, and Latin America. To learn more about Epson, please visit: epson.com. You may also connect with Epson America on Facebook (facebook.com/Epson), Twitter (twitter.com/EpsonAmerica), YouTube (youtube.com/epsonamerica), and Instagram (instagram.com/EpsonAmerica).


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EPSON and SurePress are registered trademarks and EPSON Exceed Your Vision is a registered logomark of Seiko Epson Corporation. All other product and brand names are trademarks and/or registered trademarks of their respective companies. Epson disclaims any and all rights in these marks. Copyright 2021 Epson America, Inc.