LOS ALAMITOS, Calif. – May 25, 2021 – Epson America, Inc. today announced it has joined forces with National Geographic to promote the protection of the world’s permafrost – the frozen ground beneath the polar regions of the earth – in its newly launched ‘Turn Down the Heat’ campaign.

The campaign comes as scientists predict the world’s permafrost will thaw entirely by 2100, drastically changing ecologies, raising global sea levels and releasing over 950 billion tons of methane into the atmosphere. Together, Epson and National Geographic aim to raise awareness of how people can reduce their own impact on global warming – from their homes to offices and other businesses.

‘Turn Down the Heat’ is fronted by National Geographic Explorer, Dr. Katey Walter Anthony, who oversees arctic observatories in Alaska and Russia to monitor the long-lasting impact of climate change. Her pioneering research into the protection of permafrost is featured in a series of videos, infographics and online content in collaboration with Epson and National Geographic and can be found at https://epson.com/heat-free-national-geographic.

“The Artic is literally melting before our eyes. We estimate that up to 10 percent of the projected global warming this century could come from thawing permafrost which affects Earth entirely," said Dr. Anthony. “What happens in the Artic does not stay in the Artic; therefore, our personal choices matter. When we as consumers and businesses make smarter decisions about the technology we use, it will make a positive difference in our environment.”

Saving energy is essential in the fight against global warming. However, numerous technologies used in both businesses and homes consume significant volumes of it daily. Epson’s pioneering range of printers with PrecisionCore Heat-Free Technologybuck this trend, can help reduce environmental impact with low energy consumption and few replacement parts.

“Epson understands that sustainable solutions serve a foundational role in helping to reduce the environmental impact of products and services, as well as in today’s supply chains,” says Keith Kratzberg, president and CEO, Epson America, Inc. “With sustainability top of mind, Epson engineers its heat-free solutions to increase productivity for both business and home environments, and supports efforts to minimize environmental impact through reduced energy consumption, waste and paper usage.”

For more information on Epson’s ‘Turn Down the Heat’ campaign, visit: heatfree.epson.com.


About Epson Business Inkjet

Epson’s portfolio of high-performance business inkjet printing solutions forge the future of office printing and set the new standard for minimal intervention, affordability and low energy consumption. Engineered with Epson’s innovative PrecisionCore Heat-Free Technology, Epson’s groundbreaking business printing solutions – from Supertank, WorkForce®, WorkForce Pro and WorkForce Pro HC for hybrid work-from-home and in-office small businesses to WorkForce Enterprise – deliver high performance with few moving parts to exceed market needs.

To learn more about Epson’s portfolio of business inkjet printing solutions, visit Epson.com/BusinessInkjet. To learn more about Epson PrecisionCore Heat-Free Technology, visit Epson.com/Heat-Free.


About Epson

Epson is a global technology leader dedicated to co-creating sustainability and enriching communities by leveraging its efficient, compact, and precision technologies and digital technologies to connect people, things, and information. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson’s goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.


Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of around JPY 1 trillion. global.epson.com/


Epson America, Inc., based in Los Alamitos, Calif., is Epson’s regional headquarters for the U.S., Canada, and Latin America. To learn more about Epson, please visit: epson.com. You may also connect with Epson America on Facebook (facebook.com/Epson), Twitter (twitter.com/EpsonAmerica), YouTube (youtube.com/epsonamerica), and Instagram (instagram.com/EpsonAmerica).


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EPSON, PrecisionCore and WorkForce are registered trademarks, EPSON Exceed Your Vision is a registered logomark, and PrecisionCore Heat-Free Technology are trademarks of Seiko Epson Corporation. All other product and brand names are trademarks and/or registered trademarks of their respective companies. Epson disclaims any and all rights in these marks. Copyright 2021 Epson America, Inc.