Epson Unleashes Artistic Freedom for Creatives, Artists and Photographers with its Latest Professional-Level Photographic Printer

New SureColor Printer for Desktop Now Available, Enhancing the Creative Workflow of Today's Professional Artists

LOS ALAMITOS, Calif. – Jan. 24, 2024 – The latest professional-level printing solution to join Epson’s award-winning SureColor® photographic printer series is now available. Designed to produce the finest exhibition quality prints, the new desktop SureColor photographic printer integrates renowned Epson technology to create prints as the artist intended. Incorporating technological breakthroughs, expanded color gamut capabilities1 and enhanced reliability, it meets the demanding needs of professional and production photographic markets.

“In today’s competitive landscape where artists strive to gain recognition for their work, it’s crucial that photographic printers excel in faithfully capturing the artist’s vision without compromise,” said Marc Aguilera, product manager, Epson America, Inc. “Our newest SureColor photographic printer seamlessly incorporates technology derived from Epson’s acclaimed wide-format printers, into a desktop solution. The integration makes cutting-edge technology more accessible to photographers and creative artists, empowering them to bring their visions to life with unparalleled clarity and detail.”

Purpose-built to meet the demanding needs of the serious photographer, the new desktop SureColor photographic printer features a refined design and extended color gamut1 to consistently deliver high-quality, sellable prints.  Touting industry-leading print permanence, it produces prints that last up to 200 years in color and 400 years in black and white.2 To support a variety of media, the new desktop photographic printer includes built-in roll support, an auto cutter and a high-capacity cassette designed to accommodate up to 100 cut sheets from 8.5” x 11” to 17” x 22”.3

To further support today’s creative workflows that leverage both Epson and third-party media, the new SureColor photographic printer features Epson Media Installer, a software application designed to help control printer mechanical parameters for successful printing with a variety of media, including thick fine art papers. More details on using Epson Media Installer are available as part of the online Epson Print Academy content and tutorials along with testimonials about the new SureColor printer.

More about the SureColor P5370

The SureColor P5370 combines an advanced 10-channel MicroPiezo® AMC™ printhead with Epson Precision Dot screening technology to produce prints with smooth tonal renditions and exquisite details. Featuring the 10-color UltraChrome PRO10 ink set, with Violet ink, it offers an extensive range of blue hues, and touts dedicated channels for Photo and Matte Black inks helping to save time and reduce ink waste. The printer’s built-in Carbon Black Mode increases Dmax and allows for rich blacks and exceptional contrast on glossy paper. Offering flexibility, reliability and increased productivity, the SureColor P5370 empowers photographers to produce exhibition-quality prints.


The SureColor P5370 is now available through Epson Authorized Professional Imaging Resellers for an MSRP of $2,095. The printer is designed for use exclusively with Epson ink.4

About Epson

Epson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson’s goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.

Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of more than JPY 1 trillion.

Epson America, Inc., based in Los Alamitos, Calif., is Epson’s regional headquarters for the U.S., Canada, and Latin America. To learn more about Epson, please visit: You may also connect with Epson America on Facebook (, Twitter (, YouTube (, and Instagram (

# # #

1 Versus previous-generation UltraChrome HD Ink.

2 Print permanence in testing. Wilhelm Imaging Research lightfastness ratings are based on accelerated testing of prints on specified media, displayed indoors, under glass. Actual print stability will vary according to media, printed image, display conditions, light intensity, humidity and atmospheric conditions. Epson does not guarantee longevity of prints. For maximum print life, display all prints under glass or UV-absorbing acrylic and protect them from prolonged high-humidity environments. Visit for the latest information.

3 Resin-coated inkjet papers only.

4 This product uses only genuine Epson-brand ink cartridges. Other brands of ink packs and ink supplies are not compatible and, even if described as compatible, may not function properly or at all.

EPSON, MicroPiezo, SureColor, and UltraChrome are registered trademarks of Seiko Epson Corporation. AMC is a trademark of Epson America, Inc. All other product and brand names are trademarks and/or registered trademarks of their respective companies. Epson disclaims any and all rights in these marks. Copyright