MEDIA ALERT: LOS ALAMITOS, Calif. – May 6, 2021

Who: Epson America, Inc. will be hosting a webinar on Thursday, May 20, 2021 entitled, “Using Digital Varnish to add Value to Prime Labels” designed for label converters, commercial printers and brand owners.

What: The Epson SurePress® L-6534VW UV digital label press offers the unique feature of digital varnish. A single clear ink can create matte and gloss spot varnish effects which can be used to create distinct visual and tactile finishes and simulated metallic foiling. Digital Varnish allows businesses to highlight important parts of a label, like sophisticated graphics, logos and brand names. Digital varnish is laid down at the time of the label printing and does not require a separate machine. In addition, it is standard, reliable and treated simply as another ink layer in the workflow.

In this webinar, Epson product experts will further discuss what digital varnish is, how analog varnish and digital are complimentary, and how it works. The webinar will explore the benefits of digital varnish and look at how brand owners can integrate more embellishment options with both large and small runs – without the need for an expensive analog plate or long lead time. The webinar will also showcase real-world digital varnish examples and will be held in Epson’s updated demo facility.

When: The virtual webinar will be held at 1 p.m. PT on Thursday, May 20.

Where: For additional information and to register for Epson’s digital varnish webinar, visit

Why: The Epson SurePress digital label press line offers advanced workflow automation solutions leveraging the Wasatch RIP solution, delivering customers a fully customizable solution designed to streamline orders, minimize production errors, help increase productivity, and run print production effectively. The SurePress digital label presses are high-quality label printers that can be tailored to meet various needs and budgets, and provide media flexibility for pressure sensitive, shrink and in-mold label, and flexible packaging. For additional information, visit For inquiries in North America, or to set up a remote live demo, contact:

About Epson

Epson is a global technology leader dedicated to co-creating sustainability and enriching communities by leveraging its efficient, compact, and precision technologies and digital technologies to connect people, things, and information. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson’s goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.

Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of around JPY 1 trillion.

Epson America, Inc., based in Los Alamitos, Calif., is Epson’s regional headquarters for the U.S., Canada, and Latin America. To learn more about Epson, please visit: You may also connect with Epson America on Facebook (, Twitter (, YouTube (, and Instagram (

# # #

EPSON and SurePress are registered trademarks and EPSON Exceed Your Vision is a registered logomark of Seiko Epson Corporation. All other product and brand names are trademarks and/or registered trademarks of their respective companies. Epson disclaims any and all rights in these marks. Copyright 2021 Epson America, Inc.